Altair Semiconductor and ANADIGICS, Inc. (Nasdaq: ANAD), today announced a cooperation focused on driving LTE technology adoption. Altair is a leader in 4G technology developing the world’s most advanced mobile semiconductors for handheld devices, while ANADIGICS provides industry-leading radio frequency integrated circuit (RFICs) for the growing broadband and wireless communications markets.  Both companies have significant experience in the wireless communications industry and, together, have already delivered innovative solutions to the marketplace.

In this latest cooperation, Altair is integrating ANADIGICS power amplifiers (PAs) into the recently announced FourGee™ LTE USB ExpressCard UE (User Equipment). The card has undergone extensive and successful interoperability testing (IOT) and is currently being used in various field activities throughout the world. LTE is the natural evolution to existing, widespread 3G networks around the world.  It is gaining strong momentum worldwide, with 42 LTE network operators in 21 countries already announcing a commitment to the 4G technology.

“Altair’s LTE work with ANADIGICS is a powerful extension of our existing and fruitful cooperation in the mobile WiMAX space,” said Eran Eshed, Co-Founder and VP of Marketing and Business Development of Altair Semiconductor.  ”Our strategic relationship with ANADIGICS will continue to be valuable for both organizations as Altair develops new reference design products in support of additional RF bands.”

“ANADIGICS is proud to play a role in the development of 4G solutions such as LTE.  By working with leaders like Altair, not just to enable but to drive 4G and LTE adoption, we make it possible for operators to migrate their networks to new technologies that support the next generation of wireless applications,” commented Greg White, senior vice president of RF Products at ANADIGICS, Inc. “Our collaboration with Altair emphasizes the importance of having innovative RF products that provide our partners and customers with industry leading solutions for advanced 3G and 4G applications.  We are pleased to be providing LTE PAs that enable Altair’s FourGee™ LTE USB ExpressCard UE to provide exceptional performance on data upload with low power consumption.”

Altair’s FourGee™ LTE USB ExpressCard UE is one of the industry’s first Category-3 datacard solutions. Based on Altair’s FourGee-3100/6200 baseband/RFIC LTE chipset, the ExpressCard is an ideal test and IOT UE platform for system vendors and carriers involved in the development, trialing and deployment of LTE systems. The FourGee™ LTE USB ExpressCard UE is also a reference design for terminal manufacturers working to develop commercial products based on the FourGee™ family of LTE chips.  ANADIGICS power amplifiers are recognized for their high linearity and high efficiency in the industry’s smallest packages.

Altair’s FourGee™ LTE USB ExpressCard UE Feature Highlights Include:

• Category 3 speeds of 100Mbps download and 50Mbps upload
• Power consumption within the USB specification power budget (<2.5W)
• ExpressCard34 form factor with a USB2.0 HS host interface
• Available in select FDD/TDD bands in the range of 700M-2700MHz
• Full-featured, IOT tested LTE L1 and protocol stack

The FourGee™ LTE USB ExpressCard UE is part of Altair’s comprehensive portfolio for LTE, which also includes:

• FourGee™-3100 – an LTE CAT-3 baseband processor
• FourGee™-6150 – a MIMO LTE RF transceiver that supports LTE-TDD
• FourGee™-6200 – a multi-band LTE MIMO transceiver that covers all global FDD/TDD bands

Visit www.altair-semi.com or http://www.anadigics.com for more information.

About Altair Semiconductor

Altair Semiconductor is the world’s leading developer of ultra-low power, small footprint and high performance 4G semiconductors. The company’s products provide device manufacturers integrating any 4G technology into their products with a highly power-optimized, robust and cost-effective solution. Altair’s comprehensive product portfolio includes baseband processors, multi-band RF transceivers for both FDD and TDD bands, and a range of reference hardware and product level protocol stack software. Based on a novel, proprietary Software Defined Radio (SDR) processor, codenamed “O2P™”, Altair’s products are the smallest and most highly power optimized in the industry, offering an unmatched combination of flexibility and performance. Altair is privately held and has raised a total of $48M in three rounds of financing from investors, including Bessemer Venture Partners, BRM Capital, ETV Capital, Giza Venture Capital, Jerusalem Venture Partners, and Pacific Technology Fund.

About ANADIGICS, Inc.

ANADIGICS, Inc. (Nasdaq: ANAD) is a leading provider of semiconductor solutions in the rapidly growing broadband wireless and wireline communications markets. Founded in 1985 and headquartered in Warren, NJ, the company’s award-winning products include power amplifiers, tuner integrated circuits, active splitters, line amplifiers, and other components, which can be sold individually or packaged as integrated radio frequency and front end modules. For more information, visit www.anadigics.com.

Mobixell Networks, a leading provider of mobile multimedia and advertising solutions, announced today the acquisition of mobile internet company, 724 Solutions. The merged company will create a global organisation with local sales and support capability in the US, UK, China, Switzerland, India, Israel, and other countries, and with a customer base of over 350 mobile operators worldwide.

The expanded company will focus on delivering rich media mobile internet and messaging solutions for mobile operators, enabling them to exploit the opportunities presented by the explosion of rich-media data traffic and the emergence of new exciting communication patterns driven by the ever increasing mobile media consumption on laptops, iPhone(R) devices and other smartphones.

The rationale for the acquisition was driven by a joint vision of the two management teams, also shared by the combined company’s customers and channel partners, as well as compelling synergies in the core competencies and technologies. 724 Solutions’ Seamless Access and Seamless Messaging products provide scalable, reliable and extensible mobile internet, mobile broadband and messaging infrastructure that enable operators to efficiently and flexibly satisfy the explosion of mobile data traffic. Mobixell possesses unrivalled expertise in adapting and manipulating rich- media content, particularly for mobile messaging and video, and in providing advanced Mobile Web 2.0 and Mobile Advertising solutions. The objective in combining the two technologies is to deliver a next generation intelligent Mobile Internet Platform capable of taking a leadership position in the rapidly changing Mobile Internet market. This solution will address the challenges for mobile operators in dealing efficiently with the explosion of data traffic, particularly video, and will allow them to further monetize data and messaging Web 2.0 based services.

Both Mobixell and 724 Solutions count hundreds of mobile operators amongst their customers, including many tier-1 mobile operators in Europe, North America and APAC, including Verizon Wireless, Vodafone, Orange, Swisscom, Turkcell, AIS and many others. The combined company intends to continue to partner with its strong OEM channels and system integrators such as IBM, Motorola, Alcatel-Lucent, NSN, Huawei, Ericsson, Comverse and many others.

According to Amir Aharoni, CEO of Mobixell, “The recent explosion in mobile data offers a challenge and an opportunity for mobile operators. A challenge in terms of optimizing the usage level for bandwidth hungry applications, such as rich-media and video, but more importantly an opportunity to capitalize on the growing revenue potential of mobile data and compensate for the reduction in voice revenues. The combination of expertise and technology between Mobixell and 724 Solutions uniquely positions us to tackle this issue and allow mobile operators to improve the return on their infrastructure investment in the burgeoning mobile internet traffic, expected by industry specialists to grow 66 fold by 2013.”

John Sims, CEO of 724 Solutions commented, “The synergy and potential offered by the combined strengths and skills of 724 Solutions and Mobixell will allow us to offer our customers, the mobile operators, a real triple play of benefits: the ability to differentiate themselves from competitors, the ability to cut data handling infrastructure costs and the ability to further monetize their existing assets with solutions, such as the advertising and location-based services. Our existing customers and channel partners will continue to receive our full commitment - with a broader set of resources and value to meet their needs.”

The combined company will be unveiling the joint vision and showcasing its extended offering at the Mobile World Congress in Barcelona, from the 15th to the 18th of February, Hall 1, booth 1A23. To set up a meeting, please contact us at: info@mobixell.com.

For more information on 724 Solutions, please go to http://www.724.com.

About Mobixell:

Mobixell Networks provides innovative multimedia and advertising solutions to mobile operators and content providers. Mobixell’s solutions focus on enhancing the user experience to increase adoption, encourage customer loyalty, and build on the operators’ assets to introduce new revenue streams. Mobixell provides tailored solutions for multimedia processing and adaptation, and multi-channel mobile advertising to over 300 mobile operators and content players worldwide, including top-tier carriers in five continents. Founded in late 2000, Mobixell is a US based company with additional offices in the UK, Germany, China, and Israel. For more information, visit the company’s website at http://www.mobixell.com

Amdocs (NYSE: DOX), the leading provider of customer experience systems, today unveiled Amdocs CES 8, the industry’s most advanced product portfolio designed to enable service providers to run leaner today, while preparing them to lead in the connected world where it’s predicted that by 2017 more than seven trillion devices will require support, bandwidth and new business models.

Amdocs CES 8 helps service providers evolve and expand quickly by exposing network, IT and data assets to a growing ecosystem of content and developer partners. The portfolio drives personalized and simple customer experiences by concealing the complexities of new applications and devices from the end user, all while ensuring that service providers can run lean and agile operations with the industry’s most advanced technology that lowers cost and improves efficiency.

“In the connected world, dynamic customer demand, new technologies, and increased bandwidth require flexible and cost efficient operations,” said Larry Goldman, head of subscription research at Analysys Mason. “Amdocs continues to deliver on its technical and business vision so that service providers can compete effectively - forging new business models, expanding relationships and leveraging their valuable assets: their customers, network and product data.”

Expand Quicker:

Service providers have the opportunity to expand their reach within communications, media and entertainment. In addition, they have an opportunity to expand into new verticals with new services, revenue streams and business models. Amdocs CES 8 enables services providers to expand quickly.

• Improve network planning with mobile backhaul capacity management operational product pack: This pre-packaged solution provides the mobile network planning and design tools required to address the specific needs of 3G and 4G/LTE Radio Access Networks. The product set is highly configurable to adapt to new technologies and equipment types, translating into rapid network upgrades and reduced total cost of ownership.

• Innovate and profit with new services: jNetX, recently acquired by Amdocs, provides a Java-based convergent service platform that synchronizes network services across legacy and IP network elements for rich communication applications in a standardized development environment. Amdocs jNetX is the service control point for Amdocs’ prepaid solutions, managing real-time credit authorization and account deduction, integrating with Amdocs Convergent Charging real-time rating and account balance management.

• Enhance product lifecycle management: This new offering includes an information-driven approach to product lifecycle management, combining the Amdocs Enterprise Product Catalog with a workflow engine to enable service providers to rapidly define and launch new products. The offering addresses all aspects of a product’s lifecycle, from inception through design, deployment, maintenance and retirement.

Driving the Customer Experience

The connected world will impact every aspect of consumers’ lives, making the customer experience paramount. Amdocs CES 8 enables service providers to deliver and drive a superior, personalized experience across multiple touch points.

• One e-commerce experience for all goods and services - from devices and accessories to pricing plans, ring tones and video: Amdocs Universal Storefront hides the complexity of service providers’ different offerings and configurations, allowing consumers to experience a familiar, simple shopping experience.

- Perfecto Mobile, a leading provider of remote access and automated testing solutions for mobile devices, announced today the availability of the Google Nexus One mobile device in its Droid Cloud Service.

Perfecto Mobile’s Droid Cloud provides web access to a variety of real Android-based devices. Developers all over the world can easily and quickly install their applications on these devices and proceed to test these applications manually or automatically by using Perfecto Mobile’s advanced automation engine. The addition of the Nexus One further enhances the Perfecto Mobile Droid Cloud Service which already includes a wide selection of Android based device models, of all Android software versions, located in five countries and operating in 10 networks.

Developers can get immediate free access to the Nexus One by registering to the Perfecto Mobile Droid Cloud service.

“We have been working with leading handset vendors for a while now to provide remote access to most of the available Android platforms in the market today,” says Eran Yaniv, CEO of Perfecto Mobile. “As we are strong believers in the Android eco-system, we are happy to provide the Nexus One to the Android developer community as a part of our very affordable Droid Cloud package.”

With its unique, non-intrusive technology, Perfecto Mobile enables Web access to new devices within a few hours from obtaining the device. As a result, new devices, such as the recently launched Nexus One, are added to the service immediately after their commercial launch.

About Perfecto Mobile
Perfecto Mobile is a leading global provider of remote access and automated testing solutions for mobile devices. Perfecto Mobile’s Handset Cloud Service enables developers and testers located anywhere in the world to access, via the Internet, a comprehensive range of the latest mobile handsets. Users can use the Perfecto Mobile handsets to develop, test, deploy and monitor their mobile applications and services. In addition, they can use the service to ensure effective collaboration between their various internal teams, their customers and their partners.

Perfecto Mobile also provides dedicated Private Handset Cloud systems for mobile operators, handset manufacturers and independent software vendors. The Perfecto Mobile system provides a secure, online environment where users can access pre- and post-launch handsets for development, manual and automated testing, and post-deployment service monitoring.

The company will showcase its mobile testing solutions including its Droid Cloud at the upcoming Mobile World Congress 2010 in Barcelona, Spain. Perfecto Mobile will be located at booth 7A58 in the App Planet in Hall 7 and at Stand 7IZ3 at the innovation zone in Hall 7.

ECtel” or the “Company”), a leading provider of Integrated Revenue Management(TM) (IRM(R)) solutions for communications service providers, announced today that it has completed the sale of the Company to cVidya Networks Inc. (”cVidya”), a global leader in telecom revenue management, risk management, and dealer management solutions, by way of a merger pursuant to the merger agreement dated October 22, 2009, in a cash transaction valued at $21 million (less transaction expenses of approximately $434,000).

http://www.newscom.com/cgi-bin/prnh/20010807/FLTU015LOGO

The merger agreement was approved by holders of approximately 99.7% out of over 70% of ECtel’s outstanding shares that were voted at an extraordinary general meeting held on December 11, 2009.

As of today, each ordinary share of ECtel issued and outstanding has been automatically converted into the right to receive US $1.26 in cash, without interest and less any applicable withholding tax, and ECtel has become a privately held company, indirectly wholly owned by cVidya.

Shareholders who are registered holders of ECtel shares will receive a letter of transmittal with detailed instructions, along with a tax declaration form, from the appointed paying agent, Bank of New York Mellon, regarding the surrender of their shares for the merger consideration. For shares held in street name by a broker, bank or other nominee, the broker, bank or other nominee will handle the exchange of shares for the shareholders and will provide them with any relevant instructions for effecting the exchange.

About cVidya

cVidya Networks is a global leader in telecom Revenue Management, Risk Management, and Dealer Management solutions. Based on highly-advanced revenue assurance technologies, full compliance with industry standards, and market proven methodologies, cVidya`s MoneyMap platform has already helped to reduce costs and reclaim hundreds of millions of dollars in lost revenues for leading fixed, mobile and triple-play communication service providers. cVidya’s customers include British Telecom, Telefonica, Vodafone, Swisscom, Telecom Italia, Cable & Wireless, and more. cVidya received the Best Revenue Assurance and Management Project Award at the World BSS Awards 2008. For more information, visit http://www.cvidya.com

Certain statements contained in this release contain forward-looking information with respect to plans, projections or future performance and products of the Company, the occurrence of which involves certain risks and uncertainties. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, the possible slow-down in expenditures by telecom operators, adverse effects of market competition and the impact of competitive pricing and offerings, ,the reoccurrence of sales to existing customers, the ability to recognize revenue in future periods as anticipated, the unpredictability of the telecom market, product and market acceptance risks, the ability to complete development and market introduction of new products, fluctuations in quarterly and annual results of operations, dependence on several large customers, commercialization and technological difficulties, risks related to our operations in Israel and risks associated with operating businesses in the international market. These and other risks are discussed at greater length in the Company’s annual report on Form 20-F and other filings with the Securities and Exchange Commission. ECtel disclaims any obligation to so update these forward-looking statements and undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Amobee Media Systems (www.amobee.com), the world leader in advertising solutions for mobile operators, today announced that it has entered into an agreement to acquire the world’s largest mobile advertising agency, RingRing Media (www.ringringmedia.com). The acquisition brings Amobee one step closer to fulfilling its long-term vision aimed at creating the industry’s largest mobile advertising exchange dedicated to connecting publishers, advertising agencies and brands to premium inventory in real-time, on a global scale. Amobee’s customers include some of the largest mobile operator networks, including Telefonica SA (NYSE: TEF) and Vodafone Group PLC (NASDAQ: VOD).

Based in London and co-founded by industry veterans Ben Tatton-Brown and Media Week Rising Star of the Year, Harry Dewhirst, RingRing Media has earned a world-wide reputation as a leader in mobile advertising, representing some of the largest brands in the world and exchanging over 4 billion impressions per month.

With this strategic move, Amobee is complementing its rich, operator-centric inventory and portfolio of services and technology with RingRing Media’s revolutionary mobile advertising exchange. RingRing Exchange is the world’s first mobile advertising platform dedicated to connecting top tier mobile advertisers, media buying agencies and local and global ad networks with leading mobile publishers, operators and application developers to maximize yield for sellers and improve campaign performance and ROI.

“This acquisition solves an industry issue. By leveraging the RingRing Exchange we are able to streamline the process and connect supply and demand using the best technology on the market,” said Zohar Levkovitz, co-founder and CEO of Amobee. “In doing so, we will be able to reduce the friction associated with today’s mobile media buying and offer a more integrated mobile advertising experience to our customers.”

As a result of the acquisition, Amobee will make it easier for mobile advertisers and mobile publishers to co-exist, helping sellers monetize mobile display inventory and giving buyers advanced targeting tools to access the broadest possible reach at the best possible price through one single buy.

“Both Ben and Harry have a proven track record of building highly effective global mobile advertising businesses, and now Amobee will benefit from the skill and passion they bring. We are thrilled that they will continue to lead RingRing Media and help us to deliver even more intelligent advertising solutions in the future,” added Levkovitz.

“Amobee saw value in our people, technology and a deep understanding of the market,” explained co-founder Ben Tatton-Brown of RingRing Media who will remain Managing Director of RingRing Media. “Amobee and RingRing Media make an excellent match creating a gold-standard end-to-end mobile advertising solution that enables brands, advertising agencies and publishers to achieve the greatest return from mobile.”

Amobee’s acquisition of RingRing Media expands its global presence by establishing a London hub that provides a direct foothold in multiple regions, strengthening Amobee’s global position delivering enhanced services in key territories such as the United States, Europe, Latin America and Asia. As a result, Amobee and RingRing Media customers will now have access to the RingRing Exchange to seamlessly facilitate mobile advertising.

“We will continue to acquire adjacent companies, to build the world’s largest mobile advertising player. On the heels of the honor bestowed on us by the World Economic Forum as a Technology Pioneer, our acquisition strategy helps expand our global footprint and is just one example of how we plan to continue our rapid growth,” said Levkovitz. “Over the past four years we have been behind some of the largest mobile advertising implementations in the world, such as Vodafone and Telefónica, becoming the most widely adopted mobile advertising platform in the industry. Our recent purchase underlines our promise to continue to create and spin out technology solutions that not only add value, but offer the best and broadest options available on the market.”

The acquisition is subject to certain closing conditions and is expected to be completed in the first quarter.

About RingRing Media:

RingRing Media is the world’s largest mobile advertising agency managing campaigns for clients on every continent. Founded in 2008 and headquartered in London, RingRing Media helps brands and advertisers make sense of the fragmented mobile advertising space, offering a global media planning and buying service. In June 2008 RingRing Media launched the RingRing Exchange, the world’s first and largest mobile advertising exchange connecting publishers to advertisers, agencies and ad networks through one dynamic platform.

About Amobee Media Systems

Headquartered in Redwood City, California, Amobee Media Systems is the most deployed telco-grade ad-serving solution. Amobee is dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, Applications and Games. Amobee’s complete ad serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation helping mobile operators and their subscribers “get more for less.” The company enjoys financial backing from some of the biggest names in venture capital: Accel Partners, Sequoia Capital, and Globespan as well as strategic investments from Motorola, Cisco and two leading operators: Vodafone and Telefónica.

sraeli mobile TV chip maker Siano Mobile Silicon has announced the completion of a USD 23.5 mln fourth round of funding. The round consists exclusively of all of Siano’s existing investors: JVP, DFJ-Tamir-Fishman, Star Ventures, Walden Israel, and Bessemer Venture Partners.

Wang Wei, General Manager of Siano China, said, “With three customer support centers, in Beijing, Shenzhen, and Shanghai, we are fit to support our large number of customers.” Wang added that “these new funds will help us further increase our support personnel in China and maintain our lead in the market.”

Founded in late 2004, Siano develops and markets semiconductor chips for reception of digital TV on mobile, portable and hand-held devices. In China, Siano supplies CMMB chips to Samsung, Motorola, ZTE, Huawei, Mio, Garmin, Dell and various other terminal manufacturers.

Mobiltel (M-Tel), the largest mobile provider in Bulgaria, and Amdocs (NYSE: DOX), the leading provider of customer experience systems (CES), today announced the deployment of Amdocs CES Customer Management products at M-Tel. More than 1,000 users across M-Tel’s contact centers and retail shops can now handle customer interactions more efficiently, better execute marketing initiatives, and offer improved customer service. The deployment is part of a larger project encompassing integrated billing, ordering and customer management solutions from Amdocs.

Amdocs also worked with its global strategic partner, SAS, to deliver SAS’ Campaign Management software and integrate it with the Amdocs Customer Management products. Amdocs acted as the prime systems integrator for implementing SAS and Amdocs products, and now provides ongoing product support and maintenance.

“Having Amdocs provide both the products and the system integration services drove a rapid, cost-efficient deployment,” said Alexander Kuchar, chief technology officer at M-Tel. “We’re now able to offer our customers a more compelling and consistent service experience, regardless as to whether they call our contact centers or visit one of our stores.”

The products deployed include Amdocs Smart Agent Desktop and Amdocs Support for better control over every aspect of the service process — from initial customer contact to resolution. The products are built on Amdocs’ Smart Client Framework which delivers enhanced performance for high-volume contact centers, helping to reduce the handling time of customer service requests and save on operational costs.

By deploying SAS’ Campaign Management software in conjunction with Amdocs Customer Management products, M-Tel will be able to plan and design marketing initiatives and promotions targeted to specific customer segments, and then execute them effectively over multiple channels in order to drive sales.

M-Tel is a wholly owned subsidiary of the mobilkom austria group, and joins other subsidiaries which have deployed Amdocs solutions in Austria, Liechtenstein, Slovenia, Serbia and Macedonia. For more information about Amdocs Customer Management products and solutions, please visit http://www.amdocs.com/Offerings/CES-Portfolio/Customer-Management/Pages/Customer-Management.aspx

About Mobiltel Bulgaria

With more than 5.2 million clients and 50 percent market share, today M-Tel is the telecommunications market leader in Bulgaria and one of the most successful mobile operators in Europe. The operator became the first to start EDGE, UMTS and WiMax networks in Bulgaria and the fifth in the world to start a HSDPA network. In 2009, the company upgraded its network with the HSPA+ super technology and became the first company to implement it in Bulgaria and the sixteenth worldwide.

In July 2005 Mobiltel joined the mobilkom austria group, which is active in eight European countries - mobilkom austria in Austria (a 100% subsidiary of Telekom Austria), Mobiltel in Bulgaria, Velcom in Belarus, Vipnet in Croatia, Si.mobil in Slovenia, Vip mobile in Serbia, Vip operator in Macedonia and mobilkom liechtenstein. Together the group serves more than 18 million customers.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

About Amdocs

Amdocs is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and intentional customer experience(TM) at every point of service. Amdocs provides solutions that deliver customer experience excellence, combining the software, services and expertise to help its customers execute their strategies and achieve service, operational and financial excellence. A global company with revenue of $2.86 billion in fiscal 2009, Amdocs has approximately 17,000 employees and serves customers in more than 60 countries around the world. For more information, visit Amdocs at www.amdocs.com.

Paca Mobile Center, Europe’s first mobile phone resource center accommodating Europe’s largest pooled mobile phone library, and Perfecto Mobile, a leading provider of remote access and automated testing solutions for mobile devices, have jointly launched a service that will enable developers to remotely test their applications on Paca Mobile Center’s library of mobile handsets connected to French wireless networks.

Through the partnership the Perfecto Mobile Handset Cloud service now includes French carrier networks Bouygues, Orange France and SFR in addition to the major U.K., U.S., Canadian and Israeli operators. Developers can now access a variety of French handsets, including Apple’s iPhone, HTC Android, Windows Mobile, BlackBerry, LG, Motorola, Nokia, Palm, Samsung, and Sony Ericsson devices.

Mobile developers should visit the Paca Mobile Center website for more information, to access the service and to receive Paca Mobile Center’s special promotion of 10 free hours of use.

“By providing a multitude of mobile devices in our center in France, Paca Mobile Center has been dedicated to helping mobile developers overcome the challenges of developing and testing mobile applications,” said Norbert Etienne, Director of Paca Mobile Center. “Our partnership with Perfecto Mobile now enables us to also offer developers access to our devices via the web. This opens up the opportunity to many more developers from all over the world to cost effectively test their applications on our devices, without having to travel.”

“The partnership with Paca Mobile Center enables us to extend our Handset Cloud service to hundreds of additional handsets and to make all French mobile networks available to our customers,” said Eran Yaniv, CEO of Perfecto Mobile. “This partnership is an important milestone in our strategy to globally expand our service by leveraging strategic partnerships.”

About Paca Mobile Center

Paca Mobile Center is a unique independent center in Europe, dedicated to the mobile industry and especially the development of the content and uses of mobile handsets.

Paca Mobile Center provides phones to its members who can access in Marseille, France, over 1,100 mobile handsets for testing purposes (applications, devices etc…). Members can also have access to a technical database on the most European market phones.

Now, thanks to the partnership with Perfecto Mobile, Paca Mobile Center provides also a solution for access, via the web, its +1,100 mobile handsets and to other interconnected mobile handsets throughout the world. This solution can be used for real-time testing of real mobile handsets on various networks in France and abroad. Tests can be automated.

For more information on Paca Mobile Center, visit www.pacamobilecenter.com.

About Perfecto Mobile

Perfecto Mobile is global leading provider of remote access and automated testing solutions for mobile devices. The Perfecto Mobile’s Handset Cloud service enables developers and testers located anywhere in the world to access, via the Internet, a comprehensive range of the latest mobile handsets. Users can use the Perfecto Mobile handsets to develop, test, deploy and monitor their mobile applications and services.

Perfecto Mobile also provides dedicated Private Handset Cloud systems for mobile operators, handset manufacturers, and independent software vendors. The Perfecto Mobile system provides a secure, online environment where users can access pre-and post-launch handsets for development, testing, and post-deployment service monitoring.

For more information on Perfecto Mobile, visit www.perfectomobile.com.

BMW has selected China for a world-first in advertising - personalized video messages delivered directly to cell phones. The targeted messages, distributed Dec 21-24 in Shanghai, Beijing and Guangzhou, address individual customers with a holiday greeting that is uniquely tailored to a specific individual.

For BMW, being first in advertising innovation is second nature. The company that brought the world BMW Films and the eight part branded entertainment series “The Hire”, is now partnering with mobile technology provider Clip in Touch to engage their audience in a new way. The technology for this type of precise targeting and personalization technology is provided by Clip in Touch. Initial response to the campaign has been very positive, generating more test drives in a three day period than at any time this year.

BMW is growing quickly in China. Sales are up this year more than 40% to 90,000 units. For the launch of its new X1 series, the German luxury automaker recognized it needed to reach a younger demographic in the most relevant medium- mobile. Unlike Europe or North America, in China the mobile device is the primary internet access tool. There are roughly 165 million high-speed, 3G mobile broadband subscribers in China and these are extremely active mobile internet users. In fact, 58% of Chinese mobile web users post Web 2.0 content via their handsets, compared with 41% of those in the US (Phone Valley Media Scene, 2009). According to Yi Han, BMW China Ltd.’s Head of eCRM “BMW empowers people to express their individuality and personality. We wanted our X1 marketing message to do the same. Clip in Touch has enabled a targeted campaign with sight, sound and motion that our audience can personalize and make their very own”.

Technology for the campaign was provided by Clip in Touch. The company provides a platform for sending advertising campaigns via MMS. The uniqueness comes in allowing users to personalize, edit and add their own voice, video and text to any advertising campaign. CEO Rami Reshef emphasizes the importance of engagement in advertising, rather than impressions. “I tip my hat to BMW for taking this risk. Chinese mobile owners have told us loud and clear—advertising that is personalized and engaging is not only welcome but something they will pass along to their friends”.

Adds Johannes Vizethum, General Manager of Clip in Touch China, “Innovative brands recognize what we all know from the internet- consumers like video and they want a message that has been tailored for them. The success of this campaign makes a strong case for brands to create one-to-one campaigns using mobile video.

About Clip in Touch Ltd.
Clip in Touch, Ltd. develops and markets personalized content solutions for web and mobile messaging. With a unique mix of technological, business and creative expertise, Clip in Touch stands apart among personalized content solutions providers in giving partners and users worldwide innovative, and easy to use messaging solutions. Clip in Touch Ltd. was officially launched in 2006 by a team of entrepreneurs recognized for their international experience in multimedia content production, as well as in web and cell phone technology. For more information, please visit our website: www.clipintouch.com