Mobile content service and technology vendor m-Wise (OTCBB: MWIS) has announced a new contract with Dr. Diana Kirschner to provide mobile content services for its www.lovein90days.com website.

m-Wise Inc. is thrilled to announce that they are the mobile technology provider for Dr. Diana Kirschner’s “Ultimate Secrets to Finding the Love You Want” mobile service. This launch has come at an exciting time for Dr. Diana as the paperback version of her bestselling book Love in 90 Days: The Essential Guide to Finding Your Own True Love has been released. Dr. Diana’s book is a Dating and Relationship guide based on clinical practice and research on singles, online dating and healthy relationships. Now singles and couples can get the love doctor’s latest relationship insights based on her on-going successes in the field and cutting-edge research findings. Through her unique text message program, Dr. Diana provides love inspiration, support, powerful dating tips and relationship advice that will guide men and women to find true love faster or dramatically improve their existing relationships.

This campaign is a Tuesday-Saturday service for $3.99 a month where opting in is easily done by texting the word LOVE to 484848. Each SMS is inspirational, encouraging, positive and thought provoking. “Dr. Diana is an expert in this field and it is evident that she and her husband Sam implement her techniques and strategies daily. This is why we believe in the success of this campaign. I am a strong believer in leading by example and practicing what you preach. There is no doubt Dr. Diana is a perfect example of this mantra,” says Leo Giel, VP Sales N. America.

Dr. Diana is a frequent guest expert on The Today Show, successfully ran the 90 Day Love Challenge on the Fox Morning Show with Mike and Juliet, and had a PBS Special titled Finding Your Own True Love. Dr. Diana has also appeared on Oprah, Good Morning America, Nightline, Access Hollywood, and The Simple Life, where she mentored Paris Hilton and Nicole Richie.

“Love is the most difficult challenge we face. People need ongoing inspiration and practical advice on overcoming shyness, finding and attracting terrific partners, healing from heartbreak, deepening a relationship, successfully using online dating, determining if he or she is the One and how to get the commitment that is their heart’s desire. My purpose in partnering with a world-class company like m-Wise is to provide key ongoing support that makes a difference in creating more love.”

This campaign is powered by m-Wise’s proprietary MOMA platform, which is integrated as a “one stop shop” for mobile operators, content providers, wireless ASPs and media producers. The MOMA platform delivers end-users with a state-of-the-art mobile experience and makes it easy to manage and deliver content while adding real-time end user capabilities like mobile marketing, advertising and access to live data. Within this package, MOMA also supports transactional billing, customer care and marketing capabilities.

A research made by Juniper Research the indicates that value of the mobile dating is expected to approach $1.4 billion by 2013 and that subscription-based approach remains the prevalent business model in this area.

For More Information on Dr. Diana Kirschner’s work go to http://www.lovein90days.com & http://www.youtube.com/lovein90days

For more about m-Wise Inc. and our services go to www.m-Wise.com and follow us on twitter at www.twitter.com/mwiseinc.

For press enquiries, email Janette Lynott at janette.lynott@m-wise.com.

About m-Wise

Founded in 2000, m-Wise has rapidly established itself as a leading international provider of enabling technologies for the mobile entertainment and marketing industries, powering market leaders such as Thumbplay, Bertelsmann’s Arvato Mobile and Universal Records. m-Wise is the developer of MOMA platform, the de facto content management and service delivery platform used on or through over 50 mobile networks throughout Europe, North and Latin America, and Asia.

MOMA is an integrated “one stop shop” for mobile operators, wireless ASPs, content providers, and media producers to always deliver end-users with a state-of-the-art mobile experience. MOMA makes it easy not only to manage and deliver content like entertainment, music, games, and video without specific regard to handset compatibility but also adds real-time end user capabilities like voting, mobile marketing, advertising and access to live data. Better yet, MOMA includes transactional billing, customer care, and even marketing capabilities — all built in.

Pontis Ltd, the creator of the first real-time contextual marketing & selling platform for Communication Service Providers (CSPs), today announced that its platform has been selected by VimpelCom, a leading international provider of telecommunications services operating in Russia, the Commonwealth of Independent States (CIS) and South-East Asia, to research the needs of 51 million mobile customers in Russia.

The Mobile Delivery Platform (MDP) will allow VimpelCom to track its subscribers’ behavioural profiles and ever-changing customer states, and then adapt marketing offers to each customer individually.

“We have always led the market in delivering a broad range of services to our customers,” said Zinaida Khohlova, Marketing Director, mass-market, Russia, VimpelCom. “With competition intensifying, we have recognized we must tighten the dialogue with our customers to be more informed about our clients’ needs and provide better customer care. We are convinced the Pontis platform will allow us to improve our offering and enhance customer loyalty.”

Deployed at multiple tier-1 mobile and TV operator sites around the world, the Pontis solution leverages past and real-time data about end users’ behaviour and usage patterns to create personalized marketing offers. The solution allows operators to apply a comprehensive customer-based marketing strategy and enhance customer loyalty.

“We are delighted that VimpelCom has selected the Pontis MDP and are confident that our system will enhance VimpelCom’s sales across its mobile core services in a cost-effective way, driving growth and increasing customer satisfaction,” said Ofir Zemer, Pontis VP product.

About VimpelCom

The VimpelCom Group consists of telecommunications operators providing voice and data services through a range of mobile, fixed and broadband technologies. The Group includes companies operating in Russia, Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia, as well as in Vietnam and Cambodia. The VimpelCom Group has licenses to operate in territories with a total population of about 340 million. The Group companies provide services under the “Beeline” brand. VimpelCom was the first Russian company to list its shares on the New York Stock Exchange (”NYSE”). VimpelCom’s ADRs are listed on the NYSE under the symbol “VIP.”

About Pontis

Pontis is the creator of the world’s first Marketing Delivery Platform(TM) (MDP) designed to enable communication service providers to maximise the marketing relevance for each customer through the dynamic adaptation of the product offer and purchase experience.

Giving communication service providers the ability to mix and match highly relevant offers based on real time user behaviour and triggers significantly enhances all aspects of customer relationship management and has been proven to deliver double digit improvements in ARPU, accelerate service adoption and to reduce churn.

The Pontis MDP is deployed in many mobile and TV tier 1 and operators across the world. To find more about Pontis visit www.pontis.com.

Radware (Nasdaq: RDWR), the leading provider of integrated application delivery solutions for business-smart networking, today announced that Pelephone, one of Israel’s leading mobile operator and telecommunications providers, will deploy its Mobile Internet Gateway (MIG) solution for dynamic traffic steering and flexible policy enforcement; supporting Pelephone’s Mobile Service Platform, which serves 2.7 million mobile subscribers.

The growing popularity of mobile devices has increased demand for traffic-consuming mobile applications. This mobile broadband explosion, where customers want unlimited browsing access to Internet portals, content and application sites, led Pelephone to invest and expand its 3G and core infrastructure, introduce 3.75G radio access technologies, and restructure and secure its Multi Service Platform (MSP) architecture - to better support the new mobile service demands. As a result, the Company enlisted the help of Radware to implement its vigorous, reliable MIG solution, to improve value-added service (VAS) utilization.

“The acceleration of new mobile applications coming to market, combined with a steady adoption of sophisticated communications devices has created a glaring need for mobile operators to commission the types of integrated solutions that promote reliable network services at rapid speeds,” said Doron Kurtz, VP engineering , Pelephone. “By leveraging Radware’s technology, we have the flexibility to steer traffic according to dynamic policy decisions, maintain efficient bandwidth management, achieve better network cost per bit, and reduce network vulnerabilities.”

As part of the MIG solution, Pelephone has deployed Radware’s Content Inspection Director (CID) ®, a transparent smart redirection and dynamic policy enforcement device. This helps Pelephone increase user-content-handset visibility, quickly introduce new value-added services, and enrich content to support the movement towards an “open garden” concept, which can support the introduction of application and content from Internet application service providers.

Using CID’s smart traffic steering engine on Radware’s OnDemand Switch™ platform, Pelephone can dynamically enforce policies according to real-time network and service preferences, and also align services according to user profiles based on real-time queries from external user repositories. Additionally, the OnDemand approach allows Pelephone to scale service throughput up to 16Gbps on a “pay-as-you-grow” model. With Radware’s integrated solution, Pelephone can enhance customer QoE and rapidly introduce new monetization engines/applications to address competition outside the “walled garden,” which could potentially lower Pelephone’s ARPU (average rate per user).

“The introduction of mobile broadband radio technologies such as HSxPA, along with a width range of ‘traffic guzzler’ smart-phones and applications, required Pelephone to invest in new technologies that would best control the growing traffic within its network, keeping subscribers satisfied with new value-added services and finding ways to generate revenue to stay market-competitive,” said David Aviv, Vice President, Advanced Services, Radware. “Radware’s Mobile Internet Gateway solution is specifically designed to provide mobile operators the tools they need to transparently manage their traffic, increase visibility, reduce operational expenses, and ensure ongoing return on investment - in both current architecture and support future migration towards 3GPP Rel 8 and Rel 9 (LTE) based network architectures.”

Radware’s AppDirector® and CID solutions is part of the Company’s Business-Smart Data Center strategy, which is based on an approach to offer a range of innovative capabilities inclusive of pay-as-you-grow procurement models and a series of compelling ‘on demand’ platforms. For more information about Radware, its products or business strategies please visit: www.radware.com.

About Pelephone

Pelephone Communications Ltd. has pioneered the mobile communications sector in Israel, which was established in 1986 by the two telecommunications giants – Motorola and Tadiran.  Since 2004, Pelephone has been fully owned (100%) by Bezeq, the largest and leading telecommunications corporation in Israel. Pelephone has about 4,300 employees who serve above 2.7 million subscribers.  Customer Service: Pelephone’s service vision is based on the desire to provide customers with a service experience comprising human and personal service and quality, swift and professional responses, while supplying suitable solutions for every customer and their unique needs. Pelephone operates call centers in Hebrew, Russian and Arabic and operates service and sales centers from Kiryat Shmona to Eilat. The company operates  about 200 sales points throughout Israel.

About Radware

Radware (NASDAQ: RDWR), the global leader in integrated application delivery solutions, assures the full availability, maximum performance, and complete security of business-critical applications for nearly 10,000 enterprises and carriers worldwide. With APSolute®, Radware’s comprehensive and award-winning suite of application delivery and network security products, companies in every industry can drive business productivity, improve profitability, and reduce IT operating and infrastructure costs by making their networks “business smart”. For more information, please visit www.radware.com.

At GSMA’s Mobile World Congress,Amdocs DOX, the leading provider of customer experience systems, today announced that CSL Limited (CSL), Hong Kong’s leading mobile operator, has chosen an Amdocs ChangingWorlds solution to support its new, innovative mobile Internet service, MyNet.

CSL last year launched its award-winning All-IP Next G™ network in Hong Kong.  With its high speed and enhanced capacity, this network offers sophisticated mobile content offerings such as Studio On Demand™, Musicholic™ and EXpresso™ that enrich the mobile broadband user experience. CSL is now offering its customers another first: MyNet, a new multi-language personalized mobile internet experience. The Amdocs ChangingWorlds solution supports MyNet by learning from the user’s behavior and usage patterns to build a customer profile. This information is applied to suggest links to both on- and off-portal content via a browser bar. The service is browser and handset independent, ensuring a superior customer experience that encourages frequent use.

This level of personalization enables MyNet users to receive a different mobile Internet experience. For example, a user with multiple interests such as sports, financial markets and restaurants, can choose to be presented with content that reflects these interests, prioritized on their mobile internet service.

“The Hong Kong market has enthusiastically adopted both smartphone devices and the mobile Internet, but the interfaces are not conducive for mobile Internet browsing. This has made it difficult for users to find the specific content they’re looking for,” said Tarek Robbiati, group managing director, Telstra International and chief executive officer, CSL Limited. “The launch of Next G™ allows us to offer our customers a personalized mobile Internet user experience across any device. The Amdocs ChangingWorlds solution makes it easy for users to experience what they want, when they want it.”

The introduction of MyNet expands the existing relationship with CSL, which uses Amdocs ChangingWorlds’ solutions to evolve and continually enhance its mobile data strategy across its Next G™ network.”

About Amdocs

Amdocs is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and the intentional customer experience(TM) – at every point of service.  Amdocs provides solutions that deliver customer experience excellence, combining the software, service and expertise to help its customers execute their strategies and achieve service, operational and financial excellence. A global company with revenue of $2.86 billion in fiscal 2009, Amdocs has approximately 18,000 employees and serves customers in more than 60 countries around the world. For more information, visit Amdocs at www.amdocs.com.

About CSL

CSL is Hong Kong’s first and leading mobile network operator. It is also the first mobile company in Hong Kong to employ a distinctive market segmentation strategy and it uses leading-edge technologies to provide customer-focused services through segmented brands: 1O1O, One2Free and New World Mobility. It operates Next G, a world-class GSM / WCDMA network through which it offers comprehensive post and pre-paid mobile services to both local and international customers.  CSL is also the leading roaming operator in Hong Kong to provide unmatched international multi-media connectivity with over 400 mobile operators around the world. For more information, please visit www.hkcsl.com.

CSL is a subsidiary of Telstra Corporation Limited, Australia’s leading telecommunications and information services company (www.telstra.com).

Mobixell Networks, a leading provider of Rich Media Mobile Internet, which offers Mobile Broadband, Mobile Messaging and Advertising solutions announced today the launch of its next generation video management solution, ‘Seamless Access Video Edition’, its first joint offering with 724 Solutions. The Seamless Access Video Edition combines the core technologies of Mobixell’s rich media delivery capabilities with 724’s mobile broadband infrastructure platform to deliver a unique, highly scalable, reliable mobile internet/broadband solution designed to optimise and manage video delivery from any source to any mobile device, including broadband connected laptops and netbooks, in any traffic format.

Combining the best in breed components from each company, Mobixell’s Seamless Access Video Edition delivers a comprehensive offering for mobile operators to meet the growing demand for mobile video traffic. Mobixell possesses unrivalled expertise in adapting and manipulating video content for any device to ensure an optimal user experience, whilst 724 Solutions’ Seamless Access product provides a scalable, reliable and extensible mobile internet / mobile broadband infrastructure.

This combined solution addresses the challenges for mobile operators in dealing efficiently and cost effectively with video traffic, allowing video formats to be converted and adapted based on the capabilities of the receiving device and managing and optimising all types of video traffic (including Adobe(R) RTMP, Apple(R) http live stream, Microsoft Silverlight(TM), progressive download and HTML 5) to minimise radio and backhaul network costs for operators. The architecture, its capabilities and ease of integration with existing network elements, enable Seamless Access Video Edition to be rapidly deployed within the network to deliver a fast return on investment.

Avichai Levy, VP Marketing of Mobixell comments: “With demand for mobile video continuing to grow at an astonishing rate, the management of this explosion in traffic, as well as making all video content accessible to any device, creates new challenges for mobile operators. The twin demands of maintaining quality of experience and managing network bandwidth require a new breed of technology solution to enable operators to profitably manage current and future demand for video services.”

He continues The ‘Seamless Access Video Edition’ brings the best of both Mobixell and 724’s technologies to the market. This first fully integrated offering, unlike any other point solutions designed with a narrow view of traffic optimization, takes a more holistic view of the overall challenge of intelligently managing the demands of mobile video within the network and on the operators’ financial performance. ”

Mobixell will showcase its video management Solution, ‘Seamless Access Video Edition’, at the Mobile World Congress 2010, in Barcelona, February 15 to 18, at Mobixell’s Booth # 1A23 in Hall 1.

In addition, further to Mobixell’s recent acquisition of 724 Solutions, the combined company will be unveiling the joint vision and showcasing its extended Rich Media Mobile Internet offering. Mobixell Networks also invites customers, partners and members of the media to the company’s cocktail reception that will take place at the company’s booth on Tuesday, February 16, at 16:30. For more information or to set up a meeting, please contact us at: info@mobixell.com.

About Mobixell: Mobixell Networks provides innovative Rich Media Mobile Internet that offers Mobile Broadband, Mobile Messaging and Mobile Advertising solutions to mobile operators and content providers. Mobixell’s solutions focus on enhancing the user experience to increase adoption, encourage customer loyalty, and build on the operators’ assets to introduce new revenue streams. Mobixell provides tailored solutions to over 300 mobile operators and content players worldwide, including top-tier carriers in five continents. Founded in late 2000, Mobixell is a US based company with additional offices in the UK, Germany, China, and Israel. For more information, visit the company’s website at http://www.mobixell.com

Siklu, a pioneer in the mobile wireless backhaul revolution, announced the launch of its EtherHaul™ solution, providing gigabit per second wireless connectivity at a total cost of ownership that is 80% lower than comparable solutions.  With the flexibility to integrate  with 2G, 3G and 4G Networks, and incorporating capabilities to support future topologies, EtherHaul enables service providers to meet today’s growing traffic demands and to evolve their network to meet future requirements.  In addition, Siklu’s environmentally friendly design results in easier and quicker deployment and adoption.

“Demand for wireless broadband service on cellular networks is expanding exponentially, driven by the growing presence of smartphones and other advanced mobile wireless devices,” said Jennifer Pigg, Vice President in Yankee Group’s Anywhere Network research group.  ”Today the backhaul represents the most significant bottleneck in the mobile network.   Millimeter-wave solutions can provide the needed capacity and also alleviate frequency congestion.  However, up until now the capital cost of current solutions has prohibited service providers from mass deployment.”  Siklu’s carrier grade and cost efficient millimeter-wave backhaul solution helps mobile carriers economically meet the ever growing demand for bandwidth.

Siklu’s EtherHaul solution leverages silicon-based technologies and millimeter-wave technology advantages to create a solution that is both uniquely cost effective and significantly enhances network performance. Tier one operators in Europe and Israel are currently running trials with EtherHaul.

“EtherHaul has redefined mobile backhaul by revolutionizing every aspect of system design resulting in lower equipment cost, installation time and fees, form factor, and ongoing maintenance and operations to achieve this dramatic reduction in the cost of ownership,” said Gaby Junowicz, VP of Marketing and Business Development at Siklu. “In addition to providing the lowest price point in the industry, EtherHaul supports today’s growing traffic demands along with the capabilities and flexibility to scale-up to meet the expanding bandwidth requirements that will result from the migration to next generation LTE and WiMAX networks and the introduction of new services.”

Siklu’s innovative solution has been selected to be a finalist at the Mobile Innovation Grand Prix Final, which is part of the prestigious Global Mobile Awards, held at the GSMA’s Mobile World Congress in Barcelona in February 2010.

About Siklu

Siklu redefines wireless backhaul by optimizing every aspect of millimeter-wave system design to enable service providers to boost network capacity and performance, while dramatically reducing costs by 80%.  By re-engineering millimeter-wave system components, and leveraging silicon-based technologies, Siklu provides  gigabit per second wireless connectivity at the lowest price point in the industry.  Siklu’s solutions are easily scalable enabling service providers to evolve their networks from 2G/3G  to HSPA and 4G,  and incorporate capabilities to support future  topologies.  In addition, Siklu’s environmentally friendly design results in easier and quicker deployment and adoption.

- Percello Ltd., an Israeli fabless semiconductor company developing highly integrated and low-cost digital baseband for UMTS and LTE femtocells, will unveil Quito, the industry’s first femtocell reference design that supports 32 users and evolved high-speed packet access (HSPA+) data rates, at Mobile World Congress.

This new reference design is based on Percello’s Aquilo family of chipsets, which offers the capacity and speed required for enterprise-grade and outdoor applications. In addition to supporting 32 users, Quito will deliver data rates of 21.6 Mbps downstream and 5.76 Mbps upstream, as well as extended cell range optimized for enterprise and outdoor applications.

“The Quito platform is Percello’s latest solution designed to reduce cost for enterprise-grade and outdoor femtocell production,” said Shlomo Gadot, CEO of Percello. “Built to scale according to need, an operator can easily extend the platform’s capacity from 16 to 32 users. We are pleased to be demonstrating our design innovation at this year’s Mobile World Congress.”

Quito reference design enables femtocells vendors to quickly develop and manufacture low-cost and high-performance enterprise-grade and outdoor femtocells. The Quito reference design supports all 3GPP HNB definitions, as well as 2 Km cell range and high velocities. As a result of these features, Quito-based femtocells can be cost effectively used by operators to extend their network coverage and capacity.

The Quito reference design can be seen at Percello’s booth – Stand 2J42 – at Mobile World Congress in Barcelona, Spain, February 15-18, 2010.

About Percello

Percello, a fabless semiconductor company, was founded to provide digital baseband solutions to address challenges of the 3G/HSDPA/HSUPA/HSPA+/LTE femtocell and picocell market: cost, power, level of integration, development time and flexibility. Percello has vast knowledge in silicon design, software and 3G/HSDPA/HSUPA/HSPA+/LTE communication systems. Percello’s architecture combines programmable multi-processing DSPs and dedicated hardware accelerators. This approach is optimized for power consumption, cost reduction and risk minimization. For more information about Percello, please visit www.percello.com.

הבלוג הסלולרי שלי בעברית

pera Software and Perfecto Mobile, a leading provider of remote access and automated testing solutions for mobile devices, today announced a new partnership to offer mobile widget developers remote access to hundreds of real handsets, based on Perfecto Mobile’s Handset Cloud service.

Widget developers from around the world who download the Opera Widgets SDK will now receive seven free hours use of the Perfecto Mobile Handset Cloud service to test their widgets’ compatibility with a variety of mobile handsets operating in live mobile networks. Developers will also be able to remotely test their Web sites in Opera Mobile and Opera Mini on various handsets.

Perfecto Mobile’s service currently offers handsets in the United States, the United Kingdom, Canada, France and Israel. In addition to enabling quick installation and testing, the service also enables developers to collaborate with each other, showcase their applications, and keep a record of their tests. The Perfecto Mobile service eliminates the need to invest in obtaining many mobile devices and will thus help developers cut expenses and shorten time-to-market.

“We are excited to cooperate with Perfecto Mobile in order to give developers a chance for real-life testing on nearly any mobile handset,” said Halvor Helgø, Vice President of New & Commercial, Opera Software. “Opera currently offers an emulator to developers, but Perfecto Mobile takes it one step further and provides real devices for remote testing. This means that developers will be able to certify their applications even faster, enabling them to achieve greater success in the mobile applications market.”

“Collaborating with a major player like Opera is very important to us,“ said Eran Yaniv, CEO at Perfecto Mobile. “With the Opera Widget Manager, it is now easier than ever to develop rich, innovative mobile applications. Our service, and our collaboration with Opera, will help reduce market barriers even further and will help Web developers from all over the world enter the mobile market more easily.”

The innovative testing solution will be demonstrated at the Mobile World Congress on February 15-18, 2010, in Barcelona, Spain.

Availability

Go to dev.opera.com to access the free voucher within the Opera Widgets SDK.

About Perfecto Mobile

Perfecto Mobile is global leading provider of remote access and automated testing solutions for mobile devices. The Perfecto Mobile’s Handset Cloud service enables developers and testers located anywhere in the world to access, via the Internet, a comprehensive range of the latest mobile handsets. Users can use the Perfecto Mobile handsets to develop, test, deploy and monitor their mobile applications and services.

For further information, please go to http://www.perfectomobile.com, or visit the Perfecto Mobile stand 7A58 in the App Planet (Hall 7), stand 7IZ3 at the Innovation Zone (Hall 7), and in the IMA Pavlion (Hall 4).

About Opera Software ASA

Opera Software ASA has redefined Web browsing for PCs, mobile phones and other networked devices. Opera’s cross-platform Web browser technology is renowned for its performance, standards compliance and small size, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the world. The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at http://www.opera.com/.

Comverse has been selected by Kyivstar, Ukraine’s largest mobile operator with over 22 million users, to deploy a multi-channel mobile advertising platform in its network, allowing Kyivstar to launch targeted promotional campaigns to its subscribers.

Kyivstar will use the Comverse HUB Mobile Advertising platform with advanced targeting and analytics capabilities to promote its own products and services to subscribers via multiple channels, such as text messaging (SMS) and replies generated by self-service options made possible by Unstructured Supplementary Service Data (USSD). For instance, balance notifications generated by Kyivstar’s existing prepaid billing system from Comverse will include promotions of Kyivstar’s own products.

To constantly improve results, advanced metrics will make it possible for Kyivstar to precisely track and fine tune the effectiveness of marketing campaigns. In addition, because the billing system is always on and available, Kyivstar is assured that these results are accurate and not skewed by system downtimes.

“Mobile advertising gives us creative new ways to enrich the user experience and provide subscribers with information and promotions relevant to them,” said Vitaliy Vorozhbyt, products management and development director at Kyivstar.

“We selected Comverse for their mobile advertising expertise across all channels around the globe,” Vorozhbyt said, “as well as their ability to integrate it with their systems already here, such as our existing Comverse prepaid billing system. This is especially important because our promotions will depend heavily on reliable, real-time information.”

Mobile Advertising is part of Comverse HUB Value-Added Services, spanning voice, messaging, mobile Internet and mobile advertising. Comverse HUB is a synergistic framework that enables service providers to maximize their business performance and augment their position in the market.

“By joining a growing group of innovative operators using the Comverse HUB Mobile Advertising platform, Kyivstar positions itself to tap into the mobile phone’s potential as the ultimate marketing tool,” said Dror Bin, President of Global Sales at Comverse, the world’s leading supplier of software and systems enabling value-added messaging and content services, converged billing and active customer management, and IP communications.

“Comverse makes mobile advertising more relevant to the user with a one-on-one approach, multiple touchpoints, and unsurpassed targeting capabilities,” Bin said. “The fact that we were able to easily install another Comverse solution within Kyivstar’s existing offering also shows how well Comverse products work together.”

At the upcoming Mobile World Congress meeting (Feb. 15 to 18) in Barcelona, visitors are invited to Hall 8 Booth B83 to experience the Comverse HUB Mobile Advertising platform and a wide range of Comverse demos. To schedule a meeting with Comverse, visitors are encouraged to make an online request.

About Kyivstar

The national mobile communications operator Kyivstar provides services for more than 22 million subscribers. Kyivstar provides GPRS/EDGE services all over its coverage territory in Ukraine. Also the company provides international GPRS-roaming services in 146 countries and territories. In total for contract subscribers Kyivstar provides roaming services in 195 countries and territories on five continents. Kyivstar provides Ukrainian people with modern telecommunication technologies at affordable prices. www.kyivstar.ua

About Comverse

Comverse is the world’s leading provider of software and systems enabling value-added services for voice, messaging, mobile Internet and mobile advertising; converged billing and active customer management; and IP communications. Comverse’s extensive customer base spans more than 125 countries and covers over 450 communication service providers serving more than two billion subscribers. The company’s innovative product portfolio enables communication service providers to unleash the value of the network for their customers by making their networks smarter. Comverse’s solutions support flexible deployment models, including in-network, hosted and managed services, and can run on circuit-switched, IP, IMS or converged network environments. Comverse is a subsidiary of Comverse Technology, Inc. (CMVT.PK). For more information, visit www.comverse.com.

All product and company names mentioned herein may be registered trademarks or trademarks of Comverse or the respective referenced company(s).

This release contains “forward-looking statements” under the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. There can be no assurances that any forward-looking statements will be achieved. Important factors that could affect the statements contained herein include: changes in the demand for the company’s products; changes in capital spending among the company’s current and prospective customers; the risks associated with the sale of large, complex, high capacity systems and with new product introductions as well as the uncertainty of customer acceptance of these new or enhanced products from either the company or its competition; and risks associated with rapidly changing technology and the ability of the company to introduce new products on a timely and cost-effective basis. The company undertakes no commitment to update or revise forward-looking statements except as required by law.

my hebrew mobile blog תוכן סלולרי

umptap, the leading mobile advertising provider, today announced that it was awarded Patent No. 7,660,581 by the United States Patent Office on February 10, 2010.

The patent relates to a computer-implemented method for targeted distribution of sponsored content item of a first or second sponsor to a plurality of mobile communication facilities whose respective users have a common usage history characteristic statistically modeled as a profile associated with the respective users, wherein the profile is identified as a category, wherein advertising of the sponsored content item relates to the category, the method comprising the steps of:

(a)  presenting a category to the first sponsor and the second sponsor;

(b)  receiving a bid from the first sponsor, wherein the bid includes:

     (i)  a selection of the category; and

     (ii) a financial consideration offered for distribution of the
          sponsored content item of the first sponsor to the users
          associated with the selected category;

(c)  receiving a bid from the second sponsor, wherein the bid includes:

     (i)  a selection of the same category as the first sponsor; and

     (ii) a financial consideration offered for distribution of the
          sponsored content item of the first sponsor to the users
          associated with the selected category;

(d)  attributing a priority to the distribution of the sponsored content
     item of the first sponsor over the distribution of the sponsored
     content item of the second sponsor to the users associated with the
     selected category based upon a determination that the financial
     consideration of the first sponsor is greater than the financial
     consideration of the second sponsor; and

(e)  distributing the respective sponsored content item to the plurality
     of mobile communication facilities whose respective users are
     identified by the selected category.

“We were the first company to recognize that information access and content consumption through mobile devices would one day eclipse all other devices, causing a major disruption throughout the entire advertising industry, including both traditional and digital media. Gartner Research predicts that mobile Web access will surpass traditional PC access by 2013,” said Jorey Ramer, Founder, Vice President of Corporate Development and a named inventor on the patent. “We invested heavily in developing technologies that best match advertisers to mobile consumers and deliver superior ROI to the various stakeholders throughout the mobile advertising ecosystem.”

The patent is one of four issued in less than eight months. Since June 16, 2009, Jumptap has been issued three other patents, Numbers 7548915, 7577665, and 7603360. The company currently has over 70 published patent applications and anticipates receiving additional patents over the coming quarters. Jumptap works with the GTC Law Group, Webb Law Firm, and Strategic Patents, P.C. in conjunction with its patent applications.

“Amidst major market consolidation, our rapidly expanding patent portfolio is producing a clear market differentiation for Jumptap,” continued Ramer. “Together with accelerating growth in our core business, our intellectual property is a significant contributor to enterprise value, as well as additional evidence of our achievements in building the long-term, sustainable assets required for a market-leading business.”

About Jumptap

Jumptap operates the largest independent premium mobile advertising network in North America and Europe, offering the largest unique user footprint with a penetration of approximately 44 million unique visits a month in the US alone. Flexible solutions offer both managed brand and self service performance campaigns. Jumptap leverages its highly advanced, sophisticated algorithmic engine and unique IP to deliver the best ROI for advertisers and the highest monetization for publishers. The result is a network of mobile websites and applications that combine best-in-class content and services together with highly relevant advertising to create an experience that appeals to the mobile consumer. In addition, Jumptap’s tapLink platform allows mobile operators to manage inventory distribution to third-party ad networks, optimize yield across such networks, and provide the best performance for advertisers. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.