Didiom today announced the launch of Didiom Pro, a premium service that makes media streaming from personal computers to mobile phones even faster and simpler. Didiom Pro, the newest version of the Didiom service, offers a whole new set of mobile and desktop applications and allows users to stream any audio file from their home computer to their phone ¯ from Lady GaGa albums to ESPN podcasts to Stephen King audiobooks. The new service also enables users to download their favorite tracks from their home computer to their phone wirelessly for offline listening.

Didiom Pro on BlackBerry

Not so long ago, it took awkward data cables, memory cards, and hours of synchronization time to have your entire iTunes library in the palm of your hands. Now, it takes just one simple app –– Didiom Pro.

With advanced placeshifting functionality, Didiom Pro scans your personal computer for audio files and playlists and makes them available in seconds for wireless streaming and downloading to compatible mobile phones. The service is available worldwide for select BlackBerry smartphones and Windows phones from Samsung, LG, Sony Ericsson, Toshiba, Acer, and HTC.

“Millions of songs and podcasts are downloaded to personal computers every day. Didiom Pro is the easiest and most secure way to stream them – on demand or for local storage - directly to mobile devices over 3G and Wi-Fi networks,” said Ran Assaf, Didiom’s founder and CEO. “Not so long ago, it took awkward data cables, memory cards, and hours of synchronization time to have your entire iTunes library in the palm of your hands. Now, it takes just one simple app –– Didiom Pro.”

Analyst View

“The PC is a central repository of digital media for consumers, but the inconveniences associated with accessing PC-based files have inhibited consumer usage of the mobile phone for media consumption,” said Susan Kevorkian, Program Director for Mobile Media and Entertainment at market research firm IDC. “Services like Didiom Pro, which simplify and accelerate audio file transfer from the PC to the mobile phone, help to remove those barriers and make the phone even more relevant for enjoying music and other types of audio content.”

Availability and Pricing

Didiom Pro is available for download from the Didiom website, BlackBerry App World, and Microsoft’s Windows Marketplace for Mobile. To see Didiom Pro in action, sign up for a free account to get unlimited streaming of five tracks in normal quality. A premium account costs just $0.99 per month ¯ or an annual fee of only $9.99 (a 16% saving) ¯ and provides unlimited access to the user’s library, high-quality streaming, playlist streaming, and wireless downloads from computer to phone. Convenient payment options include credit card or PayPal Express Checkout.

About Didiom

Didiom is a mobile media company specializing in the development of streaming media applications and wireless content delivery platforms. Built on peer-to-peer placeshifting technology, the company’s flagship product makes it simple for customers to stream their home computer’s audio collection to their phone wirelessly, eliminating the need for USB cables and memory cards. With two million songs under management, Didiom had also launched the first on-device music store that allows customers to name their own prices for music downloads. Didiom has received multiple awards for its innovative products, including recognition from The One Club and the International Academy of the Visual Arts, and was recently named one of the world’s top technology sites and services by T3 magazine. To learn more about Didiom, visit www.didiom.com.

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Didiom is a music start-up. that contacts your pc and mobile. It Is run by Ran Assaf  from new york, who answered our “meet the people” questionary.

What does didiom do?

We develop and market a new type of cross-carrier mobile music service that allows people to access their home computer’s music library from their phone in just two clicks, and using the same sleek mobile application, bid for and buy over 1.5 million MP3 songs. Didiom is not tied to a specific wireless network/operator or handset. We are completely independent.

What are your main products?

Placeshifting Platform

Unlike sideloading, the process of moving music files from a computer to a mobile device, mobile music placeshifting occurs by enabling audio files stored on a personal computer to be wirelessly streamed to a mobile device. The music plays back on the mobile device but is not stored locally. Didiom’s placeshifting platform consists of three basic modules: a desktop application that runs on the end user’s computer, a handset application that runs on the end user’s mobile device, and a streaming server that manages communications. Didiom’s desktop application scans the PC for audio files and playlists in the most popular formats, and maintains an encrypted channel between the PC and the phone.

Bidding-based Mobile MP3 Store (Name your own price)

In addition to streaming music from computers to phones over wireless networks, the all-in-one Didiom application features new ways to interact with music. With over 1.5 million DRM-free tracks under management, we allow users to shop for music whenever they want, directly from their phone. Users can download music to their mobile, PC or both. There are never any membership or service fees. Users only pay for the music they download through Didiom’s secure, credit card service. By implementing an adaptive bargaining technology, we also allow users to name their own price for MP3 songs. Moreover, our integrated music-sharing tool enables users to share previews with friends, both mobile-to-mobile and via e-mail.

Content Management

We have signed license deals with 15 digital music providers worldwide and continue to expand our catalogue. The following music partners have made their music libraries available on Didiom: CD Baby (US), the world’s largest online retailer of independent music, Naxos (US), the world’s leading producer of classical music, Saavn (India/US), the world’s largest digital distributor of South Asian content, Phonofile (Norway), Bonzai Music (Belgium), eClassical (Sweden), Xpressbeats (UK), Reggae Country (Canada), Soul Seduction (Austria), Resonant Vibes (US), MisRolas (US/Mexico), EmuBands (Scotland), Armenian Music Center (Armenia), EPM (Netherlands), and Quarterlife Records (US).

When did you start working on the idea?

I started the company in the summer of 2005 after finishing my graduate studies in entrepreneurship in Boston. Our small team is based in New York – in the heart of the media world. Among our board members are Bob Jamieson, the former CEO of BMG North America, and Oren Most, the former CEO of Gilat and former deputy CEO and co-founder of Cellcom.

?What is your business model

Throughout the beta period, we offer over 1.5 million MP3 songs and share revenues with our music partners. We are implementing a cash bonus program to reward prepaid users who have purchased MP3 songs. The cash bonus program pays up to 35% towards more music downloads. Most songs are between $0.89 (single download) and $1.39 (dual download). Most albums are between $9.99 (single download) and $12.99 (dual download). We will offer subscription-based, premium services later this year.

?Where will you be 3 years from now

Hopefully, with enough resources to develop groundbreaking applications and change the way people interact with digital media.

?In your opinion. what are the important trends in the mobile world

Rollable displays, wireless charging, 3D visualizations of mobile content, image comparison technologies.

Which mobile phone do you use?

HTC Touch Pro

Which mobile apps and services do you use?

Didiom and Google Maps

?Which product or service is missing in the mobile industry

Phones that don’t look like phones. Today’s phones are just more of the same. I’d also love to have a Didiom-compatible phone with built-in video projector to show the app to a group of people.

?Which product or service let you down

Nokia Nseries and the old-fashioned UI of most of today’s phones.

More about Didiom here:

1. Didiom on facebook
2. Didiom on youtube
3. Didiom on gizmodo

Looking for information or contacts in Israel mobile industry? contact me at geva@kraoz.com