sraeli mobile TV chip maker Siano Mobile Silicon has announced the completion of a USD 23.5 mln fourth round of funding. The round consists exclusively of all of Siano’s existing investors: JVP, DFJ-Tamir-Fishman, Star Ventures, Walden Israel, and Bessemer Venture Partners.

Wang Wei, General Manager of Siano China, said, “With three customer support centers, in Beijing, Shenzhen, and Shanghai, we are fit to support our large number of customers.” Wang added that “these new funds will help us further increase our support personnel in China and maintain our lead in the market.”

Founded in late 2004, Siano develops and markets semiconductor chips for reception of digital TV on mobile, portable and hand-held devices. In China, Siano supplies CMMB chips to Samsung, Motorola, ZTE, Huawei, Mio, Garmin, Dell and various other terminal manufacturers.

Garmin, Mio and Navigon ship Portable Navigation Devices based on Siano’s state-of-the-art, multi-standard MDTV receiver chip technology

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Netanya, Israel - December 22nd 2009 - Leading mobile TV chip maker, Siano Mobile Silicon (www.siano-ms.com), announced today that the world’s largest Personal Navigation Device (PND) makers, Garmin, Mio, Navigon and others - have integrated its leading MDTV receiver chips into their latest consumer GPS products.  The design wins represent a major penetration of the consumer GPS market for Siano, further enhancing its position as a one-stop shop for MDTV chip solutions in emerging mobile TV markets.

Based on Siano’s family of high-performing receiver chips, the PND devices will offer a superior mobile digital TV (MDTV) viewing experience - enabling reception in the most extreme conditions to meet the high demands of PND users, such as crystal clear reception in tough urban canyons, and when traveling at high speeds. Siano enables all vendors with `free-to-the-user’ mobile TV viewing, transmitting television programmes from major terrestrial television channels.  Representative of Siano’s global market reach, the navigation plus TV devices with Siano inside are available in Korea, Europe, China, and Brazil, supporting the different mobile TV technologies of these regions.

“Personal Navigation is a perfect fit for mobile TV roll-out.” said Alon Ironi, CEO of Siano.  “Characterized by large screens, powerful graphics/video performance and mobility - digital television on-the-go is the ultimate complementary feature for navigation devices.  We are excited to be working with the top global PND brands - and look forward to accelerating the adoption of mobile TV into GPS consumer markets worldwide.”

Michelle Abraham, Principal Analyst covering mobile TV at research firm In-Stat, added: “Mobile TV opens up audiences and markets for PND vendors.  Given the consumers’ desire to access multimedia content on the go, combining GPS with additional entertainment services such as mobile TV is a must have criterion for PND players to maintain their competitive edge in the market.”

Siano will be demonstrating the latest in MDTV innovations at the upcoming CES exhibition in Las Vegas,

7-10 January, at the Hilton Central Tower.  To schedule a meeting please contact CES10@siano-ms.com.This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

About Siano Mobile Silicon

Siano Mobile Silicon is the leading mobile digital TV chip maker in the world.  Pioneers of the multi-standard approach, Siano’s highly integrated silicon receiver chips enable high-performance, fast time-to-market mobile TV solutions for handheld device makers. Siano offers a complete family of MDTV receiver chips for the key emerging mobile TV markets in Europe, South America and China and works closely with global tier-1 PC and mobile handset manufacturers.  Siano is a global company with offices in North America, China, Taiwan, Korea and EMEA (Israel).

For more information on Siano Mobile Silicon’s solutions, please visit: www.siano-ms.com

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